WWE Can’t Create New Star Power. What Did OVW Have That NXT Doesn’t?

wwe panic button

 

The out-of-nowhere restart of the Undertaker vs. Brock Lesnar program has left the WWE Universe buzzing, but in another sense the move has us shaking our heads. The actions taken by WWE during the World Heavyweight Championship bout at Battleground felt like nothing more than a desperate push of their proverbial panic button.

To see WWE play out this particular TV-ratings-rising and top-crowd-drawing trump card (by bringing back the Undertaker in the middle of the WWE off-season) reeks of desperation. At what point does WWE come to grips that they cannot continue to throw millions of dollars and spend time convincing past superstars that they must come bail out the company in a bad spot (on a limited or part-time basis) because of some unwritten code of loyalty to the business that made them household names.

The years of tapping into the talent of the long-ago Attitude era should be long gone. Seriously! Isn’t that what the multi-million dollar WWE Performance Center and its NXT promotion designed to avoid?

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Why is WWE, and more importantly Vince McMahon, unable to pull the main event trigger and garner real star power with the likes of Roman Reigns, Bray Wyatt, Cesaro, Kevin Owens, Ryback, Rusev and Sheamus? What is it that Ohio Valley Wrestling had to create star power like John Cena, Randy Orton, Brock Lesnar and Batista that WWE’s fully-controlled NXT environment doesn’t have? I would love to have someone explain this to me! – KOP