WWE Brand Split : Make SmackDown Live More NXT, Less RAW

I’m coming to grips with the WWE Brand Split. If they are really going ahead with it, they need to accomplish three essential goals.

WWE Brand Split

They can start with making SmackDown Live more like NXT, and less like Monday Night RAW.


Aesthetically changing the look of the set from the ramp to the ring should not just mean the simple change of changing the ring ropes to blue. You know WWE is going to take most of the upcoming talent that could use a boost from being given an exclusive spotlight on a custom brand like SmackDown. Vignettes, video packages should take more of a NXT feel. The arena should not have the look of a big arena that RAW broadcasts live from. It should look like it’s being held in a more intimate setting but not so small like you would see at Full Sail.

Brand the titles on SmackDown as SmackDown champions. Think how WWE treated ECW.


Instead of rehashing the old WCW World Heavyweight Title or the Divas Title, we should have a newly crowned SmackDown champion, Smackdown Women’s Champion and SmackDown Tag Team Champions . If you’re not going to allow titles to be defended on multiple shows then leave the WWE Championship,  the Womens Championship and the World Tag Team Titles on RAW with the main WWE branding.  Meanwhile, the midcard should get split up between both shows. IC belt to RAW and US Title to SmackDown maybe.

Most important! Make new stars that can replace or logically complete with the Top WWE Superstars.

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This is the ultimate end goal! No matter how the WWE brand split plays out. WWE must accomplish the following for their immediate future. John Cena, The Rock, Brock Lesnar and the Undertaker make up the biggest names in the company. I don’t see Roman Reigns, Seth Rollins, Dean Ambrose or anyone else on the main roster. Do you?

These four cannot continue to be the featured attractions at every WrestleMania. Besides the growth of the WWE Network, this has to be the ultimate top priority for WWE for the immediate future. If the brand split is the answer, I’ll eat my words!- KOP

By KingOfPodcasts

I am a terrestrial and digital new media content creator with over 20 years of experience, as well as a highly skilled digital marketing executive who brings an impeccable reputation, incomparable work ethic and an impressive index of over 20, 000 hours of on-air and on-demand digital content.

I currently manage day-to-day operations for WebmasterRadio.FM (the world’s largest internet marketing and business-to-business radio and podcast network) and (the premier online/ podcast radio destination for all things cannabis).

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