Above are the eight leaked pages that WWE Lead Announcer Michael Cole follows for every broadcast that he prepares for. These are the standards and practices that he abides by regardless if he has Vince McMahon, Triple H or others producing the show and speaking to him and the other announcers at ringside by ear.
Though I don’t necessarily disagree with any of the directives listed, it’s no wonder that so many WWE fans cannot stand the announcers for their endless schilling of products and internal promotions, let alone the style of storytelling that we have to suffer alongside a mediocre TV product during the WWE Off-season.
The bottom line is what can you expect from a corporate entity that is micro-managed at the very top with one true decision maker who might be not be as sharp on knowing what’s best for business like he did at the pinnacle of promotion’s success in the late 90s.
But this corporate grip on creativity is minuscule in comparison to the bigger issues inside of Titan Towers from talent to creative to their television product. The bad news is this stale delivery and presentation of the WWE product only happens to be most evident on their cable offerings. Going back to my last post, maybe the corporate brass will take a closer look to what is actually going right on their most important investment, the WWE Network, and mirror some of what is effectively working.
Until then, allow me to quote Michael Cole one night after coming back to commercial saying, “Welcome back to Monday Night Raw, more of the same here, folks.”-KOP