Tag: smackdown

Analyzing FOX and AEW’s Effect on WWE’s TV Product

KOP analyzes the widespread changes to WWE’s TV Product. How much has the new FOX deal and AEW’s TNT debut ultimately affected WWE’s TV product.

So far the following has happened with WWE’s TV Product in 2019:

  • A slew of veterans (Bruce Pritchard, Jeff Jarrett, Eric Bischoff and Paul Heyman) have come back to right the ship.
  • More hall of famers and part-timers have been brought back for big events that at anytime ever before. (Batista, Shawn Michaels, The Undertaker, Goldberg, Trish Stratus, Stone Cold Steve Austin, RAW Reunion and the impending SmackDown debut on Fox).
  • NXT moves to USA Network on Wednesday September 18th for two hours live every week to go head-to-head against AEW on TNT.
  • Now, Post Wrestling’s John Pollock has confirmed that the next WWE draft is scheduled for next month and it will begin on Friday, October 11th on Friday Night SmackDown in Las Vegas. The draft will continue into Monday Night Raw on October 14th from Denver, Colorado.

Plus, Chris Jericho searches for the missing AEW World Title. Fallout from AEW All Out and what’s to come at AEW Full Gear. Scarlett Bordeaux and Killer Kross are on the outs from Impact Wrestling.

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Raw Retro and Viral; SmackDown Stacked with Settled WWE Superstars

Raw has gone Retro in Look and Viral. SmackDown Gets Stacked with Settled Superstars. KOP gives WWE credit on their short term ratings solution.

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Courtesy: WrestleZone.com

KOP discusses how stacking the Smackdown roster is made to raise the Tuesday night ratings, but that does not solve the long term problem they have in front of them creatively.

Plus, we chat Bound For Glory Playoffs, Ultima Lucha Dos,  and Ring of Honor and the wrong direction they are taking.

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WWE Social Media Is Top Priority. Not Their TV!

WWE Social Media Presence is by all accounts something that the WWE has succeeded in. At the same time, their TV product with Raw and Smackdown has suffered.

WWE Social Media

WWE Superstar John Cena is now the No. 1 most followed active American athlete on Facebook with more than 38 million likes at the time of this publishing. WWE’s YouTube channel has received nearly 5 billion video views in the past year alone — putting it ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR.

WWE accounts across Facebook attracted 98 million new likes year-to-year, a 38 percent increase. Likewise, WWE’s Twitter accounts grew its followers 20 percent to 108 million. -TheWrap-September 10th, 2015.

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As of March 1st,  WWE has accomplished the following since they implemented their social media strategy that the IWC ridiculed in 2o13:

  • Over 6 million followers on Twitter.
  • Over 30 million likes on Facebook.
  • Over 25 million on Instagram (grown from 1 million followers in 2014 to 25 million in 2015).
  • Over 4 million on Google Plus.

Then to top it all off, WWE announced last week that they awarded the Diamond Play Button, YouTube’s highest honor, after surpassing 10 million subscribers, further solidifying itself as one of the world’s top channels on the site.

Now that I have laid out this overwhelming evidence, I must admit that WWE is one of the most successful brands in social media. Their efforts have paid off, but did it cost them something in the long run when it comes to their television product?

Something you don’t know about me is I work in the digital marketing field producing podcasts, about 50 hours a week of them, and that’s why I took the name King of Podcasts.

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WWE as a brand has been making all the right moves not only participating in social media, but properly utilizing and optimizing their social media presence. Then you look at the success of their digital division, with their recent website redesign, their mobile app and the ambitious launch of the WWE Network.

The company might have issues with their TV product, but the fact that they are making some moves at times to keep viewers coming back in an increasingly declining cable subscriber base.

Citing data recently compiled by eMarketer, the number of households with cable “will fall at an accelerating rate for at least the next four years. 23% of U.S. households by 2019 won’t be subscribed to any type of cable service at all.

WWE might not be looking at the long term when it comes to storylines, but they are when it comes to preparing to the unquestionable reality that they might be on cable for much longer along with the majority of their viewers. Researching for this blog has given me clarity as to why WWE is being responsible to secure their future.

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Even in what the IWC might consider a downtime for the company because of their TV ratings (0f which they are earning about $150 million a year on average) , WWE was still able to earn $658.8 million in 2015, the highest in the their history, including record levels of revenue from WWE’s Network, Television, Live events, Venue Merchandise, and WWE Shop.

The bottom line of this blog post is meant to give us the conclusion that WWE has been making changes, but we just haven’t seen them, or have paid attention to them, on television. I still think while they are laying down the groundwork to ensure their future, they’ll eventually get to the tv product soon enough. -KOP