WWE Creative Could Learn Something From TNA and Lucha Underground.
The WWE brand split is only a few weeks old. So far, from early indications it has not caused a dent in the ratings as it was intended.
For now the WWE universe has been sedated with the idea that the brand split has created fresh matchups, new titles and more opportunities for missed favorites.
The Summerslam card looks very promising with a very stacked card, but it still suffers from the same problems that the brand split was supposed to solve.
While there have been some tweaks to the RAW and SmackDown TV programs, minimal changes like shuffling the announcers, rearranging the set, and adjusting a few camera angles do not constitute creative changes.
This exposes the same problem that I have been ranting about for years. Creating compelling storylines in order to build talent.
Whether you like TNA or Lucha Underground or not, their programming has been creative in significantly separate ways.
I hate to burst the bubble of the WWE purists but you have to admit that throughout this summer, TNAs The Final Deletion has proven to surpass any hype or buzz that the WWE brand split was supposed to create.
Year to year, TNA has been able to use a story that accidentally revived the career of Matt Hardy and give new life to his sibling rivalry with Jeff Hardy.
This storyline has helped viewers come back to watch the show and improve the weekly viewership. EC3, Mike Bennet, Eli Drake, Beam, Rosemary and Sienna are now the fresh faces that have started to make loyal TNA fans forget that they lost Samoa Joe, Austin Aries, Bobby Ride and others to the likes of NXT. Each of the above mentioned now have well developed feuds, and storylines with real emotion and depth.
As for Lucha Underground, they have already been paving the way on how to create stories and make their wrestlers no matter their size or skill set bigger than life. What other wrestling show gives us cliffhangers, and supernatural, sci-fi out of this world characters you would only see in a big budget movie or comic book. Oh, their viewership almost doubled from season 1 to season 2.
This is a time where WWE must learn that you can’t just rely on fans watching your shows because you shuffled the deck and you’re live more often. Ask yourself this question folks, if you still had spoilers for the outcomes of these shows, would you still be compelled to watch and encourage more to watch with you? -KOP